Decorations Samples

As Art Director at Calyx Containers, I developed customer-facing packaging samples to showcase our design and decorations capabilities that could enable clients' products to stand out on the shelf.

Each design family was completely unique, highlighting the varying visual sensibilities of the brands we serviced: some ornate, some funky, some bold.

Our Marketing team, led by Associate Creative Director Nicole Erickson, shot dynamic imagery of each product family as part of the go-to-market strategy for Calyx's creative services. 

IMAGERY CREDITS: CALYX CONTAINERS
PHOTOSHOOT ART DIRECTION: NICOLE ERICKSON