Blue River™ Refresh


As a pioneer in the cannabis space, Blue River™ has received over 50 industry awards for their innovative solventless products and proprietary advanced mechanical separation technology. 

I was challenged to breathe new life into the Blue River™ brand after nearly a decade on the market. Although they were a household name, their packaging lacked the consistent quality and standout factor of the products inside.

Working closely with their CEO, we developed a new visual language for the brand now used across various packaging lines in multiple states as well as merchandise, website graphics, and digital + print advertising.