MJBizCon 2022 Official T-Shirt

Illustration

MJBizCon is the biggest B2B cannabis conference and tradeshow in the industry, hosting over 30,000 professionals each year in Las Vegas. For their 11th annual show in 2022, they opened a T-Shirt Contest to design the first official gear.

They invited designers to show off their creativity and love for cannabis culture with an original design. The tee had to include the MJBizCon logo and could use up to 5 colors, otherwise the creative direction was left wide open. 

I wanted to capture the buzz of connections and industry innovations I'd experienced at the conference in 2021. I combined the classic "idea" imagery of lightbulbs with the abundance of a garden, inviting attendees to cultivate something other than plants: to grow their minds.

Finalists were chosen by the MJBiz team and voted on by the cannabis community to select the winner - I was honored to be chosen!